Email marketing, video production and editing for SMEs
YouTube has recently introduced a massive improvement to their video analytics. This brings some powerful benefits if your business has videos on YouTube. You can now monitor how long people watched your videos for. It's all very well saying … [Continue reading]
There's one sure fire way to lose subscribers. To achieve this, do not enable them to amend their email address! I've recently been streamlining some of my email addresses, and I receive several newsletters on an email address which I'm … [Continue reading]
Here are my top 10 tips to get more subscribers 1. On every contact with customers take the opportunity to ask for their email address. Do ensure though that you explain what you will use it for. 2. Add a subscribe form to your … [Continue reading]
I've always been a big fan of Apple's email marketing and a Mother's Day email I received today is no exception. Let's take a look at why it's so good. 1. Firstly the from name and subject line. The from name is blissfully clear. Simply … [Continue reading]
But why? Surely you want to prevent people from unsubscribing? No. We say make it easy to unsubscribe. Here's why. Making it easy to unsubscribe... 1. Cleans your list ensuring you're not wasting money emailing people unnecessarily. 2. … [Continue reading]
If you're a business owner talking on video you only get one chance to make an impression. If you've put that video on your website it has potential to reach tens of thousands of viewers. However even the most confident of people can become … [Continue reading]
A YouTube annotation is a caption that is added after you've uploaded your video. It could be a promotional message or a link to another of your videos. If used wisely and sparingly, annotations can work as a powerful marketing tool. Here's an … [Continue reading]
I often hear businesses say they want to launch an e-mail newsletter but cannot think of what to put in it. With a bit of planning all businesses should find they have plenty to say! Here are some content ideas Write educational, how-to … [Continue reading]
Unless you're a professional copywriter, I guarantee if you write your newsletter today and review it tomorrow, you will change something. Sleep on it! Reviewing your content the following day enables you to look at it with fresh and more … [Continue reading]
The welcome message for new e-newsletter subscribers is something that is often overlooked. It's an important step towards creating a one-to-one relationship with new subscribers. If you use an email service provider (Mailchimp, Constant … [Continue reading]