Expertise on Tap

Email marketing, video production and editing for SMEs

  • Home
  • About me
    • About me
    • Kind words from happy clients
  • Email Marketing
    • Email marketing services
    • Prices & packages
    • Auto responders – win new customers
    • Quality control
  • Video production
    • Video production services
    • Prices & packages
    • Promotional videos
    • Corporate and sporting events videos
    • News style video reports
    • Customer testimonial videos
  • Video editing
    • Video editing services
    • Prices
    • Video editing services: A case study
  • Prices
    • Email marketing prices
    • Auto responder pricing
    • Video production prices
    • Video editing prices
  • Blog
  • Contact
  • August 12, 2022

Why not to send your email newsletter the same day you write it

January 29, 2013 by Julian Wellings Leave a Comment

6608432125_ed2bde82daUnless you’re a professional copywriter, I guarantee if you write your newsletter today and review it tomorrow, you will change something.

Sleep on it! 

Reviewing your content the following day enables you to look at it with fresh and more objective eyes.

This provides an opportunity to:

1. Proof read your content.

2. Test your content.
– Are all your images displaying and links working?
– Is it displaying correctly in different email programs and on smartphones?

3. Edit  your content.
– Is it too long?
– Are you using short sentences and paragraphs?
– Have you got plenty of white space?

4. Assess your content for relevance.  It’s easy to get wrapped up in your own world, so stand back, review your content and ask:
– Why is this relevant to my subscribers?
– How does it add value for my subscribers?

Photo: Flickr/dannyelbrazil

Filed Under: Email marketing Tagged With: content, copywriting, e-newsletter, email marketing, email newsletter, marketing

Contact me

01242 696728

Recent Posts

  • Improve your email marketing open rates with a pre-header
  • You’re not still using “click here” text links are you?
  • 5 easy ways to instantly improve your email marketing
Privacy notice

Return to top of page

© 2022 · Expertise On Tap