How to avoid losing e-newsletter subscribers

There’s one sure fire way to lose subscribers.

Frustrated newsletter subscriberTo achieve this, do not enable them to amend their email address!

I’ve recently been streamlining some of my email addresses, and I receive several newsletters on an email address which I’m discontinuing.  Many of these newsletters had no link to enable me to change my details.

My only option was to unsubscribe and then look for the subscribe form on their website. In some cases, it was too much hassle so they lost me as a subscriber.

If you don’t make it easy for people to change their details many will just unsubscribe

My tips

1. Add a “change your email address” link in your newsletter. If you use an email service provider such as Mailchimp or Campaign Monitor this is very easy to do. If you’re not sure how to do this please ask me.

2. Make the link prominent and don’t hide it in the small print.

3. Be specific on what the link is for. For example: “We’d hate to lose touch! Changed your email address? Tell us here”.