Email marketing, video production and editing for SMEs
YouTube has just launched a new free app for iPhone and iPod touch. The app complements the existing YouTube iPhone app by simplifying the upload process and enabling easy social sharing to Twitter, Facebook and Google Plus. There are also … [Continue reading]
Using copyrighted music on videos in most cases is illegal. Here are some brief tips to guide you. PRS for Music is responsible for collecting royalties for composers and has licences available on its website covering a variety of different … [Continue reading]
Creating a YouTube channel for your business is a great way of expanding your "e-footprint" and boosting your SEO (search engine optimisation). Here are some tips on how improve your SEO using You Tube. 1. Ensure your video title is descriptive … [Continue reading]
Auto what?! Autoresponders go by a few different names like triggered emails and drip campaigns, but essentially they are an automated email, or sequence of emails sent when a subscriber meets a condition you set. Here are four powerful … [Continue reading]
So, you've decided to do some email marketing. You've got 5,000 opt in email addresses built up over 10 years. You're ready to send out your first issue. Oh no you're not! Unless you check and clean your contacts frequently it's likely the … [Continue reading]
If your e-newsletter or e-shot are difficult to read, subscribers are more likely to delete it without reading. An obvious statement perhaps but I am frequently amazed by the number of e-newsletters I receive which have illegible … [Continue reading]
What we mean by a customised thumbnail is the still image which displays before the video is played. The problem is those images might not be what you want to illustrate your video, particularly if you want to use your branding. Now YouTube … [Continue reading]