Twitter video. Achieve real engagement with your followers.

I don’t often post about social media as it’s not one of my core services. However, an app update for Twitter just came through on my iPhone, and it made me genuinely excited.

The app update said, “Now you can shoot, edit and share video on Twitter”. 

What’s so special about this? You can already share video on Twitter can’t you?  You just link to YouTube.

What’s different is it now takes the possibility for real engagement with your followers to a new level. That’s because you can shoot videos of up to 30 seconds from within the Twitter app. You can even edit the video by re-ordering the clips.

Social media evangelist Gary Vaynerchuk explains this much better than I can.

Time is so incredibly precious to people. They hate when it’s wasted, and they are impressed when you give them some of your time. That is what excites me most about Twitter video. Giving time to people. More time. Personalized time. And that is awesome.

So, next time you receive a Tweet with a question about your business, or maybe an idea or a complaint, you could use a short Twitter video to respond to them.

As Vaynerchuk says

It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

2015-02-11 14.24.00How Twitter video works

  1. It works in a similar way to Vine.  You just tap and hold the record button and then release.
  2. If you wish, you can tap again to record more clips. You’ll see the duration counter change colour as you get closer to 30 seconds.
  3. If you want to re-order the clips just tap, hold and re-position.
  4. Tap “done” and your video will then be embedded it a new Tweet, and you can also add text.

Hat tips:
Lee Rickler of Point & Stare for the Vaynerchuck blog post link.
Arthur the miniature schnauzer.

How to massively increase clicks for videos in your email marketing

Here’s a really quick and simple tip.

If you’re including video in your email newsletters and e-shots, you’ll know that at the moment, most email clients don’t support embedded videos.

So you might be thinking your only option is some hyperlinked text saying “Watch the video…”.

Wrong!

The best way to massively increase clicks for your video is to embed it as a screen grab and overlay a play button onto it, so it looks like an embedded video.

Yes, you need to have a text link as well, for people whose email clients are blocking images, but the screen grab will get many more clicks.

Below are two examples from a client e-newsletter I produce, which prove this.  The percentage of clicks the image got is shown at the  bottom, and clicks for the the text link are at the top.  As you’ll see there’s a big difference.

How to take a screen grab of a video

In Windows you could use the built in snipping tool, or if you’ve edited the video yourself most editing programs will allow you to take a screen grab of a video frame.

To overlay the play button you can do this in most image editing software. You can find a good selection of play button images on iconfinder.com.

Do contact me if you get stuck!

How to massively increase clicks for video in email marketing

How to massively increase clicks for video in email marketing

How to increase click throughs for your email newsletter using video

If you try and embed a video into your e-newsletter it won’t work properly in most email programs. The email is also likely to get blocked by anti virus software.

Technology is changing and embedding videos in emails might become possible in future, but for now a work round is necessary.

Here’s a simple technique which I use with great results in clients’ newsletters.

Simply pause the video and take a screen grab then add a play button onto the image. Use this image in your newsletter so that it looks like a video screen.

You’re likely to get a massive increase in clicks instead of  just using a text link saying “Click here to watch video”.

Here’s an example from a series of tennis video coaching tips I made for East Glos Club in Cheltenham.

 

How to measure video audience retention using YouTube analytics

YouTube  has recently introduced a massive improvement to their video analytics. This brings some powerful benefits if your business has videos on YouTube.

You can now monitor how long people watched your videos for.

It’s all very well saying your video got 800 views but what if those viewers stopped watching part way through thus missing out on your key message?

Now you can play the video and view a graph showing exactly which proportion of the audience were watching at any given time. See the example below.

How to view your audience retention

  1. Go to www.youtube.com/analytics and logon to your account.
  2. Click “audience retention” on the left hand side bar.
  3. Then choose your video beneath where it says “content”.
  4. Choose your date range.
  5. Play the video and the red vertical bar will move.

Note: This will only work for videos with more than a few hundred views.

Three tips on how to use this to your advantage:

  1. Analyse where the drop off occurred. What specific content caused people to tune out?
  2. Was your video too long? Could you have got your key messages across in a shorter video?
  3. Use the results to work out what you could do differently next time you produce a video.

Here is an example of the audience retention measure. As you play the video in your YouTube account the vertical bar moves across.

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Please avoid shooting vertical videos this Christmas

What I’m talking about is the predilection amongst some smartphone users to shoot videos vertically, not horizontally.

If you shoot smartphone videos this way – and there’s no easy way to say this – you are suffering from Vertical Video Syndrome.

Please stop. It just isn’t right. Help is at hand in this video from Mario and Fafa.

New YouTube Capture app films and shares videos instantly

YouTube has just launched a new free app for iPhone and iPod touch.

The app complements the existing YouTube iPhone app by simplifying the upload process and enabling easy social sharing to Twitter, Facebook and Google Plus. There are also features to enhance videos with colour correction and image stabilising. You can even add music from a pre-determined list of tracks and there’s some basic editing functionality with a trim function.

YouTube Capture is ready to record as soon as you open it. This is quicker than using the built in iPhone camera app where you have to switch between stills or videos.  Videos recorded on YouTube Capture are saved to the camera roll.

When you’ve finished filming  filming, write a caption, select which networks you want to share to, and hit Share. Even if you minimize the app, the video will keep uploading in the background. You can control who sees your video by setting it to private, unlisted (only people with a link to the video can view it), or public.

Another feature I really like is that YouTube Capture will remind you to rotate your phone to a horizontal position for filming. This avoids ghastly vertical videos being uploaded to YouTube!

YouTube Capture is available in the Apple App Store and there’s more information here. YouTube say they’re working on an Android version.

Screenshots

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Using music on your videos – how to stay legal

Guitar

Using copyrighted music on videos in most cases is illegal. Here are some brief tips to guide you. 

PRS for Music is responsible for collecting royalties for composers and has licences available on its website covering a variety of different scenarios. Click on “I need a licence for” on this page.

If you’re making videos such as school plays or weddings one option is a Limited Manufacture Licence which covers a wide range of uses. We understand however that this licence only applies to DVD copies and does not permit online use on your website or YouTube. We suggest you use the above  “I need a licence for” link as a starting point and contact PRS for Music if you are unsure.

Using copyrighted music on commercial productions is not normally allowed without the permission of the composer. In some situations particularly television or film this can be extremely costly.

Using professionally produced non copyrighted music is a great alternative.

We buy our copyright free music from Premiumbeat and you can hear some examples of their music in the videos on our YouTube channel. Premiumbeat has thousands of tracks available for download along with a sampling option enabling you to listen before you buy. Prices start from around $29. They’ve also got lots of sound effects for download.

This blog post should not be viewed as a substitute for professional legal advice. The information is provided for general guidance only and applies to the UK.