How to increase click throughs for your email newsletter using video

If you try and embed a video into your e-newsletter it won’t work properly in most email programs. The email is also likely to get blocked by anti virus software.

Technology is changing and embedding videos in emails might become possible in future, but for now a work round is necessary.

Here’s a simple technique which I use with great results in clients’ newsletters.

Simply pause the video and take a screen grab then add a play button onto the image. Use this image in your newsletter so that it looks like a video screen.

You’re likely to get a massive increase in clicks instead of  just using a text link saying “Click here to watch video”.

Here’s an example from a series of tennis video coaching tips I made for East Glos Club in Cheltenham.

 

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