UK law states that email newsletters must only be sent on a permission basis. Expertise on Tap takes permission very seriously. Before we start working with you as a customer we will ask you to confirm adherence with our anti spam policy.
1. To send email to anyone using Expertise on Tap you must have clearly obtained their permission.
This could be done through:
- An email newsletter subscribe form on your website.
- An opt-in check box on a form. This check box must not be checked by default, the person completing the form must willingly select the check box to indicate they want to hear from you.
- If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email and they ticked a box indicating they would like to be contacted.
- Customers who have purchased from you within the last 2 years, and who have given permission for you to send marketing emails to them.
- Suppliers, associates and other business contacts where you have been in contact within the last 2 years, and who have given permission for you to send marketing emails to them.
- If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.
You can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
2. What kind of email addresses are not OK to send to via Expertise on Tap?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples.
- You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending.
- You bought, loaned, rented or in any way acquired from a third-party, no matter what they claim about quality or permission. You need to get permission yourself.
- You haven’t contacted via email in the last two years. Permission doesn’t age well and these people have either changed email address or won’t remember giving their permission in the first place.
- You scraped or copied and pasted from the web.