Our anti spam policy

UK GDPR legislation which comes into force in May 2018 states that mass emails such as newsletter and promotions must only be sent on a permission basis. Expertise on Tap takes permission very seriously. Before we start working with you as a customer we will ask you to confirm adherence with our anti spam policy and with GDPR legislation.

1. To send email to anyone using Expertise on Tap you must have clearly obtained their permission. This must be done through:
  • An email newsletter subscribe form on your website.
  • An unticked opt-in check box on an online or hard copy form. This check box must not be checked by default and you must clearly state the purpose of the check box. Eg. “Tick the box to receive our monthly newsletter”.
  • If someone gives you their business card and they have agreed to be added to your list, and you have explained what they will receive as a result of being added to the list.

You can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about. You must keep a record of consent.

2. What kind of email addresses are not OK to send to via Expertise on Tap?

Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples.

  • You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending.
  • You bought, loaned, rented or in any way acquired from a third-party, no matter what they claim about quality or permission. You need to get permission yourself.
  • You scraped or copied and pasted from the web.