Twitter video. Achieve real engagement with your followers.

I don’t often post about social media as it’s not one of my core services. However, an app update for Twitter just came through on my iPhone, and it made me genuinely excited.

The app update said, “Now you can shoot, edit and share video on Twitter”. 

What’s so special about this? You can already share video on Twitter can’t you?  You just link to YouTube.

What’s different is it now takes the possibility for real engagement with your followers to a new level. That’s because you can shoot videos of up to 30 seconds from within the Twitter app. You can even edit the video by re-ordering the clips.

Social media evangelist Gary Vaynerchuk explains this much better than I can.

Time is so incredibly precious to people. They hate when it’s wasted, and they are impressed when you give them some of your time. That is what excites me most about Twitter video. Giving time to people. More time. Personalized time. And that is awesome.

So, next time you receive a Tweet with a question about your business, or maybe an idea or a complaint, you could use a short Twitter video to respond to them.

As Vaynerchuk says

It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

2015-02-11 14.24.00How Twitter video works

  1. It works in a similar way to Vine.  You just tap and hold the record button and then release.
  2. If you wish, you can tap again to record more clips. You’ll see the duration counter change colour as you get closer to 30 seconds.
  3. If you want to re-order the clips just tap, hold and re-position.
  4. Tap “done” and your video will then be embedded it a new Tweet, and you can also add text.

Hat tips:
Lee Rickler of Point & Stare for the Vaynerchuck blog post link.
Arthur the miniature schnauzer.

YouTube related channels feature – enable or disable?

Got a new style YouTube channel?

YouTube have just introduced a new feature where it displays related channels on the right hand side of your channel.

It looks like this, and if you hover over the panel you can choose to disable it.



< If you do try to disable it you get a prompt with this helpful notification. 





So, the question is, should you display related channels or not?

My view is don’t display related channels.

A key issue is you have no control over which related channels are shown.

What if the channels are for competitors or are for content you’d rather not be associated with?

According to YouTube, if you switch  off related channels your channel will not be recommended across other channels. However there are plenty of other ways of driving traffic to your channel using social media or simply having good SEO optimisation on each of your videos. Read how to do this here.

How to get a Google Plus Hangout on Air to play on a new style YouTube One Channel

YouTube logoIf you’ve upgraded to a new style YouTube One channel, the process for getting a Google Plus Hangout on Air to play on your YouTube channel has become a bit more convoluted. It is hoped Google will eventually make this simpler.

With the old style YouTube channels you could start a Google Plus Hangout on Air, click Start Boradcast, and there it would be,  immediately visible on your YouTube channel.

Firstly a couple of background points

1. What do I mean by a new YouTube One channel?
It’s a new, improved channel layout which YouTube are now offering to all  users.  I’ve done a blog post on this with more information.

2. What is a Google Hangout?
This enables you to connect with other users using video. A Hangout on Air enables you to stream the hangout direct to your YouTube channel. This can be handy for notifying people about the hangout. For example “Go to my YouTube channel at 6pm to see the live broadcast”.

Here are the steps to get a Google Plus Hangout to play on your YouTube channel

My thanks to social media expert Jonathan Pollinger of Intranet Future who alerted me to this solution.

1. Go to Google Plus and click the Start a New Hangout button, top right hand side of the page.


2.Choose the names of the people you want to join the hangout and give it a name.

Click on the box to add names, or alternatively make it public.


Make sure you tick the Enable Hangouts on Air box.


3. Start the hangout and click the Embed button at the top of the screen. Copy the YouTube URL to your clipboard.


4. Go to your YouTube channel and hover your mouse to the right of your channel trailer and click Change Trailer.  Paste in the YouTube URL from Step 3.  The  Google Plus hangout will now replace your existing trailer.


5. Now, when you’re ready to go live,  go back to  Google Plus and click the Start Broadcast button.


6. Your hangout will now play on your YouTube channel and will be saved as a video once it had ended.

7. Remember to change your YouTube channel trailer at the end of the hangout, back to what it was before, if that’s what you want.

Phew! I told you it was convoluted didn’t I? If you know a simpler way, do let me know in the comments below!

Intranet FutureIf you need more help on Google Plus Hangouts, or anything to do with social media, please contact  Jonathan Pollinger of Intranet Future. I highly recommend him.

New YouTube Capture app films and shares videos instantly

YouTube has just launched a new free app for iPhone and iPod touch.

The app complements the existing YouTube iPhone app by simplifying the upload process and enabling easy social sharing to Twitter, Facebook and Google Plus. There are also features to enhance videos with colour correction and image stabilising. You can even add music from a pre-determined list of tracks and there’s some basic editing functionality with a trim function.

YouTube Capture is ready to record as soon as you open it. This is quicker than using the built in iPhone camera app where you have to switch between stills or videos.  Videos recorded on YouTube Capture are saved to the camera roll.

When you’ve finished filming  filming, write a caption, select which networks you want to share to, and hit Share. Even if you minimize the app, the video will keep uploading in the background. You can control who sees your video by setting it to private, unlisted (only people with a link to the video can view it), or public.

Another feature I really like is that YouTube Capture will remind you to rotate your phone to a horizontal position for filming. This avoids ghastly vertical videos being uploaded to YouTube!

YouTube Capture is available in the Apple App Store and there’s more information here. YouTube say they’re working on an Android version.