England Athletics - South West

England Athletics South West Region wanted a way of increasing participation in athletics and getting across to participants, volunteers and parents that it is not elitist and it's easy to take part. The idea of a promotional video was born and Regional Manager Sonya Ellis called in Expertise on Tap/Julian Wellings Films.

Expertise on Tap worked with England Athletics South West to understand the brief in order to deliver a fast-paced, impactful film. 200 DVDs were distributed to schools and clubs across the region and a version was also produced for the England Athletics South West website. Click here to see the film.

Sonya Ellis, Regional Manager England Athletics South West comments

“Expertise on Tap/Julian Wellings Films' professional and methodical approach enabled us to turn round this promotional video very quickly without compromising on quality. They were collaborative throughout the process and I was able to play a part in the editing process! As a result clubs and organizations are able to use this video to encourage more volunteers and raise the profile of athletics in the South West."