Why the plain text version of your e-newsletter is important

When you create your e-newsletter or e-shot, if you're using an email service provider such as Mailchimp or Campaign Monitor, a plain text version is automatically created for you. It's vital to include a plain text version otherwise ISPs will … [Continue reading]

Are you confusing your website visitors?

As a provider of email marketing services, I recommend to my customers that they should have a clear and simple approach to enabling website visitors to opt in. For tick boxes on a website, a best practice approach is: No boxes to be … [Continue reading]

On location at Remembrance Service, Bishops Cleeve

I was privileged to be asked to film the Remembrance Service in Bishops Cleeve on Sunday 9th November 2014.  Here is the completed video. … [Continue reading]

Production of showreel video for sports presenter Laura Winter

I've dealt with journalist and presenter Laura Winter on a number of occasions through the work I do for East Glos Club in Cheltenham. I was delighted therefore when Laura asked me to shoot a showreel video for use on her new website. The … [Continue reading]

Helping tennis player Tom Mellor appear at The Albert Hall

Tom Mellor

From time to time I am pleased to undertake pro bono work to support local organisations and individuals. Therefore I was delighted to respond to a request from Cheltenham tennis player Tom Mellor and his father Philip. Tom, who was born with … [Continue reading]

Kind words from a client

I've been producing a monthly email newsletter for Winchcombe-based British Bespoke Auctions for three years. Following the most recent newsletter, I was delighted to receive this unsolicited testimonial from business owner Nicholas … [Continue reading]

Lording it up at Lord’s with Michael Vaughan

I've been working with West Midlands based Gala Events for five years and recently I produced my eighth film for them. This latest event was a Lord's Long Room Lunch and it featured cricketers Michael Vaughan, Tim Bresnan and Steve Harmison. After a … [Continue reading]

How to avoid your email marketing looking like spam

Have you noticed how spammers and scammers use personal names rather than brand names in the "from" section of their emails? Usually they're female names. Here's a recent example. The reason why they do this is hopefully obvious. It's so that … [Continue reading]

Email marketing – how NOT to manage your unsubscribe process

Avid unsubscribe process

I've blogged before about why your unsubscribe process should be as simple as possible - ideally a one click process. The screen shot below from Avid is a good example of how not to do it. Instead of a one click unsubscribe, where you click a link … [Continue reading]

How to boost your YouTube channel’s recognition using new intro videos

YouTube has just launched a new feature which enables you to add  a three second intro video to your YouTube videos. You can select whether to add this to all your videos or just a selection. The aim is you can more easily build a consistent brand … [Continue reading]